Western Union | Right Now
Commercials
The 'Right Now' campaign for Western Union showcases Jacob Hopewell's talent for emotionally resonant global storytelling. This ambitious project required capturing authentic human stories across multiple countries to illustrate how Western Union's services connect people worldwide.Jacob's direction emphasizes the human impact of financial services, focusing on the emotional moments that money transfers make possible. His camera work balances intimate personal interactions with broader cultural contexts, creating a rich tapestry of global connections.The campaign successfully elevates Western Union's brand beyond transactional services to emotional enablement, demonstrating Jacob's skill in creating financial service content that connects with viewers through universal human experiences rather than technical features.