Jacob Hopewell's direction for VAX's 'When Life Gets Messy' campaign demonstrates his ability to find visual interest in everyday domestic challenges. The brief required showcasing VAX cleaning products' effectiveness in relatable household scenarios.Jacob approached this project with a combination of authentic family moments and satisfying cleaning sequences. His camera work creates visual drama from common messes, using lighting and composition to heighten both the problem and solution phases of each scenario.The resulting commercial successfully balances product demonstration with lifestyle relevance, showcasing Jacob's talent for creating domestic product content that resonates with viewers through relatable situations and clear performance benefits.
