The 'Leftovers' campaign for Grundig showcases Jacob Hopewell's ability to align commercial objectives with meaningful social messaging. This project focused on Grundig's commitment to sustainability by highlighting how their appliances help reduce food waste.Jacob's direction brings warmth and creativity to the concept of repurposing leftover food. Using rich, inviting color palettes and dynamic food preparation sequences, he transforms what could be a mundane topic into engaging content that inspires viewers.The campaign effectively communicates Grundig's brand values while providing practical inspiration, demonstrating Jacob's skill in creating purpose-driven commercial content that balances product showcase with social responsibility messaging.
