META | MOBILE MOVES PEOPLE
Commercials
The 'Mobile Moves People' campaign for Meta allowed Jacob Hopewell to explore the emotional and social impact of digital connectivity. This conceptual project required visualizing how mobile technology facilitates human connection across distances and circumstances.Jacob approached this challenge with a humanistic directing style that places authentic emotional moments at the center of the narrative. His camera work moves seamlessly between intimate personal interactions and broader social contexts, creating a visual language that communicates both individual and collective experiences of digital connection.The resulting campaign effectively elevates Meta's brand positioning beyond technical features to emotional benefits, showcasing Jacob's talent for creating technology-focused content that resonates on a deeply human level.
Commercial for Facebook & Instagram's 'Mobile Moves People' Campaign, shot on location in Singapore.
DOP: David Wright (www.davidwrightdop.com)
Agency: BBH Singapore
Production company: Reel Loco
Editor: Matthew Koch