This collaborative campaign between EE and Samsung showcases Jacob Hopewell's talent for technology-focused commercial direction. The brief required highlighting the innovative Galaxy Flip's unique folding technology while emphasizing EE's superior network capabilities.Jacob approached this challenge with a contemporary visual language that appeals to tech-savvy consumers. Using a combination of sleek, minimalist compositions and dynamic transitions that mirror the phone's folding action, the commercial creates a visual narrative that's both informative and visually engaging.Shot across urban environments, the piece demonstrates how the Galaxy Flip integrates into modern lifestyles, with Jacob's direction ensuring that both the product's functionality and EE's network benefits are communicated clearly and stylishly.
