Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting
Jacob Hopewell directing McCafe commercial showcasing premium coffee experience with cinematic lighting

McCafé

Commercials

Jacob Hopewell's direction for McCafe demonstrates his versatility in brand storytelling, transitioning from McDonald's traditional fast-food messaging to the more premium, experience-focused McCafe sub-brand.Using warm color palettes and intimate framing, Jacob created a distinct visual identity for McCafe that sets it apart while maintaining connection to the parent brand. His approach emphasizes the quality of the coffee-making process and the sensory experience of the products.The commercial successfully positions McCafe as a legitimate competitor in the specialty coffee market through sophisticated cinematography and attention to detail, showcasing Jacob's ability to elevate brand perception through thoughtful visual storytelling.

Directed by Jacob Hopewell

Creative Director: Hans-Peter Sporer

Creative: Desiree Leiprecht

DOP: Danny Hiele

EP: Niko Moran

Producer: Julia Illig

Production: CNDY

Editor: Andrej Gontcharov

Motion Graphics: Deveroe

Photography: Jack Chapman